Big Sean is the Detroit Pistons new creative director of innovation. In the role, Sean will help guide the franchise’s cultural aesthetics both on and off the court from merchandise design to in-game experiences to community involvement.
Big Sean recently spoke with “The Undefeated” A big part of this partnership focuses on social responsibility. Why was that important to you? “Because you gotta speak up! There’s one thing we learned in 2020 — respect each other’s space and to speak up. We need it and to make your voice heard and let it be known on what side of the fence you’re standing on. It’s important to socially step up and to know that people are listening to our voices. We gotta say how we feel. If it’s right in our heart, then we gotta let that be known”.
The team has already introduced a line of practice jerseys featuring Big Sean’s “Don Life” logo, check out the photos below.