Puma has announced partnership with Grammy award winner J. Cole. The visual dropped during All-Star weekend co-directed by J. Cole himself. The commercial display men playing basketball and a clip of J. Cole as a kid and his rise to the top. Some of his team mates, and coaches say Outside of music J Cole loves basketball. The new look is an 80s inspired look hybrid lifestyle/performance, high top all white shoe, bold strap and ProFoam cushioning, and a Dreamville logo running down the hill. The Sky Dreamer are available now, on Puma webstore.
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